The secret to our shampoos lies not only in what they cleanse, but in how they do it.
At KUBO, we formulate with pH 5.5, a balanced level close to that of the scalp and hair fiber, to transform a daily gesture into true care.
What is pH and why does it matter?
pH measures the level of acidity or alkalinity of a formula. In hair care, this detail is key: it can make the difference between an aggressive cleanse or a gentle, respectful cleanse.
The scalp and hair naturally maintain a slightly acidic balance. Therefore, using a shampoo with an appropriate pH helps respect that natural environment and keep hair in better condition.
Why do we formulate with pH 5.5?
Because it allows for effective cleansing without altering the natural balance of the scalp or compromising the quality of the hair fiber. The result is hair that is better cared for from the root, with a better appearance and greater comfort with each wash.
What does this mean for your hair?
- Closes the hair cuticle: an acidic pH helps close the cuticle, which can make hair look smoother and shinier.
- Reduces frizz: by closing the cuticle, the amount of moisture that can enter the hair is reduced, which helps to decrease frizz.
- Protects hair colour: it is ideal for coloured hair, as an acidic pH can help maintain color for longer.
- Maintains scalp health: an acidic pH is less irritating to the scalp, helping to prevent problems such as dandruff and irritation.
Especially recommended if...
- You have a sensitive scalp.
- You are looking to control frizz and humidity.
- You have colored hair or highlights.
- Your hair looks dull or rough.
- You want a more gentle hair routine for frequent use.
At KUBO, we understand the scalp as an extension of the skin. That's why we formulate with a vision inspired by skincare: cleanse well, treat better, and always respect the natural balance.
It's not just washing. It's caring from the first step.
